Guam seeks to boost Korean market with a two-month 'Kids Fly Free' promo
- Admin
- Jul 28
- 2 min read
By Pacific Island Times News Staff
Ramping up its campaign to boost the Korean market, the Guam Visitors Bureau is offering complimentary airfare for children traveling to Guam on select night flights during the peak summer travel season.
GVB's "Kids Fly Free" promotion, which was launched last week, runs through August, targeting family travelers utilizing night flights operated by Korean Air, Jin Air and Jeju Air.
Under the terms of this promotion, children under 12 years of age will receive a complimentary ticket when accompanied by a paying adult passenger. Fuel surcharges and taxes will be applied separately.
Officials said the initiative strategically capitalizes on increased seat capacity on Korea-Guam routes and the expansion of night flight options.
The free-flight promo for children is designed to mitigate travel costs for families while simultaneously promoting the practical scheduling benefits of night travel.
In August alone, Korean Air, Jeju Air and Jin Air will operate daily night flights from Incheon to Guam. Additionally, Jin Air and Korean Air will offer daily night flights from Busan.
These services collectively contribute 33,697 airline seats to Guam in August, representing 49 percent of all available seats from Korea. The amplified availability of night flights underscores the timely relevance of this promotion and GVB’s proactive efforts to stimulate overnight travel demand.
"Night flights provide practical scheduling advantages for Korean families seeking cost-effective travel options," said Dr. Gerald S.A. Perez, acting president & CEO of GVB. "This promotion delivers tangible value to family travelers while strengthening Guam's appeal in a competitive tourism marketplace."
The "Kids Fly Free" campaign was developed through collaborative funding partnerships with leading Korean travel agencies, including Hana Tour, Mode Tour, Yellow Balloon Tour, Very Good Tour, and Nol Universe.
The campaign leverages a diverse array of distribution channels, encompassing social commerce and open market platforms.
Participating travel agencies have further enhanced the promotion with value-added benefits, including late checkout, room upgrades, and food and beverage vouchers, which have resulted in booking conversion rates exceeding initial projections.
GVB stated that some agencies have reported customer acquisition rates 25-45 percent above their targets through live commerce channels, indicating a robust market response.
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