Back in business: Guam counting on V&V market to restart tourism



Guam is building a new niche market and has found the perfect pitch: Vacation while you wait.


Dubbed “Air V&V”— a campaign that seeks to lure American expats and other nationalities seeking to get Covid-19 jabs – is Guam’s makeshift approach to thaw the tourism freeze.


Carl Gutierrez, president of the Guam Visitors Bureau, initially projected 30,000 vaccine-seeking visitors to come to Guam by the end of the year.

Carl Gutierrez

The projected number, of course, is well below the pre-Covid level, but as far as the industry stakeholders are concerned, it’s better than nothing.


Four charter flights from Taiwan were initially scheduled to arrive on Guam this month. But Gutierrez anticipates about 20 charter flights in July alone when the quarantine requirement and other Covid-19 related restrictions are fully lifted.


“By then, we can expect more than 30,000 visitors,” Gutierrez said.

Worldwide, the outlook for the tourism sector remains highly uncertain. Economists estimated international tourism to have decreased by around 80 percent in 2020.


Guam was initially scheduled to welcome tourists back in July last year when