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Docomo opens new MicroMall location



By Pacific Island Times News Staff


Docomo Pacific today officially opened its new store in Micronesia Mall, featuring wider space and state-of-the-art equipment.


"Our history with Micronesia Mall goes back nearly 20 years, with this relocation and renovation being our most important to date. We have grown with the mall and with our customers," Dee Perez-Damian, Docomo Pacific's vice president for brand and customer experience, said at the ribbon-cutting ceremony on Friday.


From its former location on the second floor, Docomo's new store is located in Concourse 4, Level 1, across from Macy’s Men store at the Micronesia Mall. The store features an open-concept layout of approximately 3,100 sq.ft. Floor-to-ceiling windows wrap around the space providing full visibility in and around the store.


"This project demonstrates our commitment to deliver the best-fit telecommunications solutions with an unmatched customer experience," Perez-Damian said, noting the company's evolution over the past decade.

"We can trace our roots to a HafaTel kiosk and a Guam Cell store here at the mall. In 2006, Docomo Pacific was established through the acquisition of HafaTel and Guam Cellular and Paging," she said.


When Docomo acquired MCV in 2013, Perez-Damian said, "we expanded, unveiling a retail space twice as large so we could present our customers with the full offer of quadplay telecommunications services."

She said the new investment was necessitated by the customers' need for more flexibility.


"During the pandemic, they relied on connectivity more than ever. The connections we enable link our customers to the world and to each other," Perez-Damian said.


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The new Docomo store has the following features:

  • A 10x10 LED Wall made up of 28 borderless Samsung TVs that come together to form one seamless image. Innovation inspires people to think beyond the present. This Wall can be used in many ways to display exciting content on the island.

  • Handset displays now have wireless security devices allowing customers to experience without wired limitations.

  • New product bars provide a flexible way for customers to explore products and enjoy a clear view of The Samsung Wall while waiting for service.

  • Customers have options on how and where they would like to be served. With the use of Microsoft Surface Pro tablets, the staff can serve throughout the store at the two product bars or three floating stations. Customers who prefer a more private setting can opt for one of four customer service banquettes.

  • Easy-to-navigate interactive displays to showcase mobile, internet and entertainment services.

  • Cashier payment booths, a mobile prepaid vending machine, and a free charging station.

  • Connected Life Zone showcases products that connect as one family through Docomo network.

  • The Kid Zone is equipped with toys, books and a large TV.

  • Ketty Bot, Guam's first robot delivery and reception assistant.



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