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Taiwan MICE group arrives as tourism recovery continues

GVB Director of Global Marketing Nadine Leon Guerrero greets vacationing employees from Yung Shiu Insurance Broker Co. LTD. Photo courtesy of GVB

By Pacific Island Times News Staff

As recovery efforts ramp up in the tourism industry, the Guam Visitors Bureau (GVB) welcomed 250 travelers from Taiwan who arrived on island as part of the Meetings, Incentives, Conventions & Exhibitions (MICE) segment.

The group, part of Yung Shiu Insurance Broker Co. LTD, will be on Guam through July 2. They arrived off Starlux and Korean Airlines Wednesday afternoon.

GVB provided a greeting service for the vacationing MICE group with an appearance from Kiko the Ko’ko’ bird and also helped arrange optional tours. Despite Typhoon Mawar impacting the island, the group chose to continue with their plans to visit Guam.

“We welcome the employees of Yung Shiu Insurance and hope they enjoy Destination Guam during their time here,” said Carl Gutierrez, GVB president & CEO. “The Taiwanese visitor market is very important to us. Not only are they the bigger spenders than the other markets, they have a cultural significance that really brings us closer through our Austronesian roots.”

While there is no direct service from Taiwan to Guam yet, charter flights continue to arrive every five days through July 30. Thanks to Lion Travel, the flights are being operated by Starlux Airlines on an Airbus A321neo with about 177 passengers. A total of 24 charters could bring more than 4,000 Taiwanese visitors between April 1 – July 30.

GVB’s research data shows that Taiwan was Guam’s third largest market with more than 28,000 visitors that came to the island in Fiscal Year 2019. They are the top spenders of Guam’s visitor markets, with prepaid and on-island expenditures reaching more than $2,000 per person.

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