Pink, yellow and the colorful Philippine presidential race

By Diana G. Mendoza

Manila-- The color pink trended on social media in the Philippines on Thursday, Oct. 7, when Vice President Leni Robredo made her announcement to run for president with her team’s choice color as symbol, and as netizens flooded the platforms with posts of their photos in pink outfits, gifs, memes and hashtags.

Up until she filed her certificate of candidacy before the Commission on Elections in the afternoon, the color pink continued to trend, which started the day before with a meme, “On Thursday, we wear pink,” a take on a quote from the Hollywood movie “Mean Girls.”

Maria Leonor “Leni” Robredo, 56, a human rights lawyer who leads the opposition, would be the fifth presidential contender in the May 9, 2022 national elections when over 64 million Filipino voters will choose their next president, vice president, senators, congressmen, provincial governors, city and town mayors and councilors.

The opposition’s choice of pink was a departure from yellow that has stood to symbolize the opposition during the time of the late President Corazon Aquino, who was swept into power during the 1986 People Power Revolution that toppled dictator Ferdinand Marcos, and until the government of her son, the late President Benigno Aquino III.

Political observers said the color change was an effort to diffuse the polarized Philippine society that has branded anyone opposing the Duterte government as yellow