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Coming out of the doldrums, Guam gears up to resuscitate Japan market



By Pacific Island Times News Staff


The Guam Visitors Bureau will host a trade familiarization tour from Japan— the first since 2019— in preparation for the return of the island's main market.


The tour will be from June 13-16 and will bring approximately 50 travel agents, media, and other travel trade partners to the island in support of GVB’s market recovery efforts.


The fam tour is being done in cooperation with United Airlines and the Japan Guam Travel Association as part of the GoGo! Guam campaign, which also celebrates the 55th anniversary of when the first direct flight from Japan to Guam arrived on May 1, 1967.


“We’re proud to welcome back our travel trade partners from Japan for our upcoming familiarization tour. Their presence is important in our recovery efforts to grow demand in the Japan market,” said Carl T.C. Gutierrez, GVB president and CEO. “We are certain our visiting group will help us in confidently showcasing Destination Guam as a safe, clean, and appealing paradise.”


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While on island, the travel trade representatives will experience Guam’s current product offerings, attractions, optional tours and activities to better support the demand from the Japan market.


A Guam Trade Show is also scheduled on June 14 at the Hyatt Regency Guam from 10 a.m. to noon with active GVB members anticipated to engage with the travel trade.


Although Guam no longer requires travelers to quarantine, all international visitors are still required to show proof of being fully vaccinated against Covid-19 and show a negative Covid-19 test result before they arrive as stated by the Centers for Disease Control and Prevention.


GVB said Japanese visitors are also required to show proof of a negative PCR test before they return back to Japan.


On May 26, Japan's Ministry of Foreign Affairs lowered its Covid-19 health risk to level 1 for 36 countries and regions, which includes Guam and the United States.


While restrictions are eased, the Japanese government is only allowing a limited number of 20,000 foreign tourists into the country through strict package tours beginning June 10.


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United Airlines increased its daily flight frequency from Narita to Guam to 11-times weekly, adding Saturday and Sunday daily flights and two more morning flights per week.


United will also reintroduce its Osaka, Japan to Guam service beginning July 1 to meet summer travel demand to Guam. The three-times-weekly flight is scheduled for Wednesdays, Fridays and Sundays.


Japan Airlines also announced it will resume its Guam service in August. T’way and Jeju Air are anticipated to restart their Japan to Guam service later this summer.




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