Calvo’s Insurance rebrands to engage with multi-generational customers


(Press Release) Calvo’s Insurance launched its new campaign, Count on Us for Life, designed to share a message of hope with the community and engage with the company’s multi-generational and multi-cultural customers.


The campaign highlights the products and services that Calvo's customers can count on to support them through life's first, most precious, and unexpected moments. “The Count on Us for Life campaign helps us to relay to our customers that through good times or tough times, we will be there for them. We have been committed for 83 years to supporting our customers through all stages of their lives, while working diligently to provide excellent customer service and insurance products they can rely on,” said Paul A. Calvo, president and CEO of Calvo’s Insurance Underwriters. A highlight of the campaign is the original song that is sure to get residents humming along. Calvo’s teamed up with local music sensation, The John Dank Show, to produce “Count on Me”, the campaign’s theme song, entirely written and produced in The Marianas. “We worked closely with talented local artists, The John Dank Show, to produce an uplifting song that conveyed a message of hope for our community. We are very proud of this original work, because it helps to convey our commitment and island pride while supporting local artists. Anyone interested in hearing and downloading “Count on Me” can find it on our website, calvos.com. We hope everyone enjoys it,” Calvo added. Calvo’s is also refreshing and ramping up its social media channels to meet its customers where they gather. The company will provide news and updates on its Facebook and Instagram pages, where many of its customers prefer to receive them. Calvo’s will be offering exciting promotions and offers in the months ahead as part of its new campaign and to provide more benefits to its Lifestyle Club customers.