Luxury car business still thrives in pandemic-era economy


Atkins Kroll Inc. executives are joined by Guam senators at the ribbon-cutting for the newly remodeled home for its flagship brand Lexus. Photo by Mar-Vic Cagurangan

Atkins Kroll Inc. on Thursday unveiled its newly remodeled home for its flagship brand Lexus.


"Last year was a year of disruption with the global pandemic, but it did allow us to invest and build a luxury showcase for Lexus," Alex Hammett, managing director of Asia Developing Markets, said during the ribbon-cutting for the $1.3 million renovation project.


Hammett said the luxury industry is a market segment that is in constant growth and will continue to grow despite the dramatic effects of the spread of Covid-19.


"Although we are opening later than originally planned due to the challenges of the global pandemic, we are thankful for where we are today. We owe a lot of thanks to those who helped us with the design, planning, permitting, building, and the final production of the Lexus Showcase," added Hammett. "We are hopeful that our investment of over $1.3 million will amaze our customers to a new level of Lexus experience."


ARi Partners Architecture is the design consultant for the project, and JWG LLC is the project contractor. The remodeled Lexus showroom will encompass 3,860 square feet.


"The Lexus cars inspired the design, which has a very geometric refinement of edges and a great sense of luxurious materials," said Neil Paynter of ARi.


Wendi Herring, the company's president, said AK has remodeled its 1,155-foot Lexus lounge in its service department to replicate the look, feel and mood experience in the Lexus Showcase.


The Lexus lounge features the same floor times, furnishings and iconic spindle grille derived from Lexus' radiator grille's current design, Herring saod.


“Atkins Kroll Lexus is dedicated not only to providing luxury vehicles for our customers but exceptional after-sales service as well," Herring said. "When our customers bring their Lexus vehicles in for routine service or repair, we want to amaze them here as well."


Atkins Kroll debuted the Lexus showroom to launch the brand at its Tamuning location in early 1991.



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