Jollibee poised to compete in Guam’s growing fast-food market


Eager diners chanted "Chickenjoy! Chickenjoy!" outside the Jollibee restaurant in Dededo as they waited for the doors to open on Saturday. At 9 a.m., the familiar Jollibee mascot came out of the door, signaling the official opening of the flagship brand of the Philippines’ Jollibee Foods Corp. on Guam.

Amid the fiesta sensation, Jollibee poised to compete in Guam’s booming fast-food market.

Approximately 900 rain-soaked customers camped out overnight at the Micronesia Mall premises to wait for the restaurant’s grand opening. By 2 p.m., Jollibee said the restaurant served 1,300 customers.

The Guam franchise, owned by Joseph Chua, is the 38th Jollibee outlet in the United States. Jollibee, Asia’s largest food service company, has over 1,300 stores in 16 countries.

"This was an exciting day for both Jollibee and our many fans in Guam who have awaited the openin