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CNMI eyes Taiwan market


Taiwan President Lai Ching Te attends the Taipei Tourism Expo 2024 held on May 31-June 3, 2024, in Taiwan at Taipei World Trade Center.  Photo courtesy of MVA

By Pacific Island Times News Staff


Saipan--  Beefing up its efforts to diversify the CNMI's source markets for visitors, the Marianas Visitors Authority sought a partnership with the Taiwan government to bring Tawainese tourists to the Marianas.


MVA joined the Taipei Tourism Expo 2024 from May 31 to June 3 at Taipei World Trade Center, which drew 307,996 participants and guests.


Taipei Tourism Expo is the second biggest travel and consumer fair in Taiwan, allowing national and state tourism offices from all over the world, airlines, travel agents, hotels, and other tourism stakeholders to promote their products to the Taiwanese market. 


The event attracted 250 manufacturers, 800 booths, four major airlines – China Airlines, Evergreen Airlines, Cathay Pacific, and Tigerair – and 12 international exhibitors including the MVA, Guam, Palau, South Korea, Japan, Hong Kong, Philippines, Vietnam, Malaysia, Nepal and Russia.


The expo was opened with remarks by newly elected Taiwan President Lai Ching Te.

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“The MVA has participated in the Taipei Tourism Expo in prior years to engage both travel trade partners and travelers about the attractions of Saipan, Tinian, and Rota,” said Judy Torres, MVA deputy managing director who led the delegation's marketing team at the event.


“This was our first participation since prior to the pandemic as the MVA continues to explore the potential of developing markets by seeking tourism partnerships and inviting visitors from Taiwan to our destination," she added.


Before the pandemic in FY 2019, a total of 902 Taiwanese visited the Marianas. So far this fiscal year 73 Taiwanese have visited.


The MVA’s participation was covered by Taiwanese media, including Travel Rich Weekly, Travel Trend News Magazine and Ximmedia.





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