Business Briefs: PHR Club membership opens; AK's new EV Lexus line

PHR Club enters 14th year

P.H.R. Ken Micronesia Inc.'s 2026 Premier Hotels and Restaurants Club member benefits are now available for new and returning members.

The PHR Club, now in its 14th year, offers exclusive hotel, food and beverage, spa and golf benefits at PHR Ken Micronesia properties on Guam and Saipan: The Tsubaki Tower, Hyatt Regency Guam, Hotel Nikko Guam, Pacific Islands Club Guam, Hilton Guam Resort and Spa, RIHGA Royal Laguna Guam Resort, Aqua Resort Club Saipan, Country Club of the Pacific, and Spa Ayualam. 

PHR Club membership plans include three different packages: room, premier, and social. Membership packages may include complimentary room stays, complimentary beverages, such as house and sparkling wine, and cake, and discounts on spa and/or golf services. 

Room and Premier members receive complimentary room stay vouchers, pool and tennis passes, and discounted spa treatments at any PHR hotel on Guam and Saipan, while premier memberships include special rates for rounds of golf at $20 per round at Country Club of the Pacific. 

 “Members continue to talk about the value they receive from the complimentary room stays, and they appreciate the unlimited 20 percent discounts on food and beverage at all PHR dining outlets," said Ken Yanagisawa, president & CEO of PHR Micronesia.

Membership packages offer unlimited use of their 20 percent discount on food and beverages at more than 30 venues at PHR’s hotel and golf properties.

Visit the PHR Club website at phrclub.net for more details.

Atkins Kroll Lexus unveils all-new, all-electric Lexus RZ in Guam

Atkins Kroll Lexus announced the launch of the all-new Lexus RZ, the brand’s first fully electric SUV, marking a significant milestone in the Lexus Electrified vision and reaffirming Lexus’ commitment to innovative, sustainable mobility solutions.

Designed from the ground up as an electric vehicle, the Lexus RZ delivers the refinement, craftsmanship, and performance Lexus is known for, paired with a smooth, quiet, and confident all-electric driving experience. The arrival of the RZ expands the range of vehicle options available to Guam drivers, offering a premium electric alternative for everyday driving.

“We’re committed to bringing our customers the latest in automotive innovation while ensuring they are supported and confident in their ownership experience,"  said Clark Boswell, vice president and general manager of Atkins Kroll.

The Lexus RZ offers an estimated driving range of up to approximately 300 miles on a full charge, depending on model and driving conditions. With the ability to charge at home or at public charging stations, the RZ is designed to integrate seamlessly into daily routines.

While electric vehicle adoption varies globally, Atkins Kroll views electrification as a long-term transition. Guam’s shorter driving distances and predictable travel patterns make electric vehicles a practical option for many drivers, and the Lexus RZ elevates that experience.

“Our approach to electrification is intentional and customer-focused,” Boswell said. “We’re prioritizing education, service readiness and long-term support so hybrid and electric vehicle owners alike can feel confident choosing the right electrified vehicle for their lifestyle.”

AK localizes Toyota’s Beyond Zero initiative under the Lexus brand.

As part of this program, every Lexus hybrid and electric vehicle—including the all-new Lexus RZ— comes with a comprehensive offering:

• Three years of complimentary service with AK Signature Care

• An exclusive PacificPoints Welcome Kit, in partnership with IP&E, featuring:

A personalized PacificPoints card pre-loaded with over 8,000 points, redeemable for United MileagePlus miles, complimentary Foody's products, and vouchers across PacificPoints partners; and complimentary instant upgrade to Sapphire tier membership.