In the absence of tourists, The Tsubaki Tower adjusts target market

Updated: Jan 6

The Tsubaki Tower has officially opened its doors, celebrating a new milestone in Guam tourism despite the industry pause.

During the quiet of Covid-19 lockdown, Guam felt simpler with closed businesses and limited gatherings. As the island slowly reopens, the atmosphere still feels incomplete with the lack of tourists. Gov. Lou Leon Guerrero earlier planned to reopen tourism on July 1, but spikes in Covid-19 prompted the recall of this plan.

The Tsubaki Tower was originally set to open on April 25, but the schedule was pushed back due to the pandemic. Despite the governor's decision to delay the reopening of tourism, The Tsubaki Tower carried on with its July 1 date-- with or without tourists.

In the absence of arrivals from the usual source markets, The Tsubaki Tower had to adjust its plans and expectations.